Why use a Realtor to sell my home

Why use a Realtor® to sell your home.

There’s a reason nearly 90% of home sellers use a Reatlor® to sell their home.  A Realtor's knowledge of marketing, negotiating, professional guidance, neighborhood market trends, and much more can be well worth the cost of a real estate commission. Selling your home is one of the biggest financial decisions you’ll make, so why go it alone.  Think of this, most people seek the advice of a CPA to guide them through the process of filing their taxes.  So why would you consider selling your own home by yourself?  Considering the relatively small cost of hiring a Realtor® and the large potential risk of not hiring one, it’s just smart business to find a local real estate agent to sell your home. 


One of the most important parts of marketing your home is the first step, which is  conducting a comparative market analysis or CMA to determine the asking price of your home.  An agent that has an established marketing plan that will broadly expose your property to the public as well as to other real estate agents through a Multiple Listing Service, a viral website subscription feed (aprox 150 websites), open houses, virtual tours,  and much more. Most real estate transactions are accomplished through cooperative sales through another brokerage. The Realtor Code of Ethics requires Realtors to use these cooperative relationships when they benefit clients.


Every real estate transaction is unique in nature.  An experienced agent will objectively evaluate and  present every buyer’s offer and counter offers without compromising your marketing position. Once a contract negotiation is complete and you have a fully executed contract this is only the beginning.  There are many variables to a real estate transaction such as: delivering escrow, meeting contract contingencies,  appraisals, inspections, financing, and much more that may allow the opportunity for several pitfalls that may jeopardize the transaction as a whole. Our agents will help you negotiate a legally binding, win-win agreement that will be more likely to make it through this grueling and overwhelming process.

Professional guidance

Between the initial sales agreement and the closing (or settlement), many questions will arise throughout the entire process. For example, there are unexpected repairs that require the buyer to obtain financing.  What do you do?  What if the title company calls and says there are liens that have been discovered in the title.  What do you do?   The required paperwork alone can be very overwhelming for most sellers. Your agent is the best person to objectively help you resolve these issues with their experience and established network of professionals to move the transaction to closing.

Neighborhood market trends

In addition to the agents fiduciary duties to his or her customer, it  is imperative that the agent remain knowledgeable on the local market due to the fact that real estate is local in nature. Even though there is a large amount of information available online for both sellers and buyers about the estimated value of a particular home, it must be understood that most of this information is pulled from "old" information (past sales) and is shared and sold to other web sites which promotes outdated and possibly irrelevant information, which will yield the seller far less, especially in an increasing market.  A Realtor® will have access to much more real-time accurate data that will yield the seller more money, as the goal for the seller should be to market the home at the current market value.

A Realtors Dedication and Commitment

Only real estate agents who are members of the National Association of Realtors (NAR) are called Realtors®. Realtors abide by a strict code of ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate. Realtors are committed to conduct business honestly and fairly, offering a set of fiduciary duties to their customer.